About OMG KAWAII
The Heart Behind OMG Kawaii
There was a time in my life when I felt lost, like I wasn't living up to my potential. I watched friends and peers move forward with their lives — advancing in university, pursuing careers — while I felt stuck in one place. It was unsettling, like time was slipping away.
One evening, I sat down with my husband Francisco and told him how I felt. I had ideas, plenty of them, but none seemed to have the lasting spark I was searching for. He casually suggested, "Why not start a kawaii page?" It was a simple idea, but it lit something inside me. A space where all things cute and joyful could come together.
I began researching and decided to take the plunge by starting an Etsy shop. Then, in a quiet, almost magical moment, the answer came to me: plushies. They're more than just toys — they're comfort, warmth, and a little piece of happiness you can hold in your hands. And just like that, OMG Kawaii was born.
— Lovely, Founder
When Lovely first told me she wanted to build something of her own, I could see the fire in her eyes. I've always been the one behind the scenes — handling the tech, the operations, the logistics — but seeing her passion for kawaii culture was what truly convinced me this could become something special.
My role became turning her creative vision into reality. From building our online presence to managing suppliers, shipping, and everything in between — I made sure the business side ran smoothly so Lovely could focus on what she does best: creating joy through design.
Together, we complement each other perfectly. OMG Kawaii isn't just a brand to us — it's proof that when you combine passion with persistence, the smallest, softest things can make the biggest difference. Every plushie we ship carries a piece of our story.
— Francisco, Co-founder
Original Design
Every character and product is designed from scratch with love and care.
Pure Kawaii
Authentic kawaii aesthetic — soft pastels, chibi proportions, and endless cuteness.
Quality First
Premium materials and careful production for products you'll treasure.
Our Mission
We believe the world needs more cuteness. Our mission is to create a universe of lovable characters and bring them to life through high-quality products that make people smile.
From plushies to accessories, stickers to apparel — every product is designed to bring a little bit of kawaii magic into your world.